"With most internet users utilizing social media routinely every day, the distribution of a simple message can be done without the need for insane budgets," says Aspen Decker, CEO of the Social Good Foundation, "the key is to have a message that is specific, and not too complicated for social users to understand."
With nothing but coffee and ambition fueling the team behind the CoffeePledge, it seems milestones are being passed before they are able to be determined. When asked about what brand of coffee is fueling this innovation, Decker replied, "It's a special blend of social good... only found in special retail locations, to be disclosed during CoffeeWeek 2011."
CoffeePledge's social movement, provides the opportunity for users to pledge to drink at least one cup of coffee during CoffeeWeek, to support the fight against cancer. They are able to select their favorite coffee brands when pledging, to invite them to join the movement. As the total amount of cups pledged increases - so does the buying power of the user base. The goal of the movement is to influence coffee brands by demonstrating a big enough cause-market size of interested coffee-lovers, who want to participate if the coffee brands join.
Decker reports that the social site will be launching within the next week, so stay tuned for our analysis of the social features that will become available to all users.
Learn more about the CoffeePledge and join one of the most innovative campaigns in history: http://www.coffeepledge.org
About the CoffeePledge Initiative:
CoffeePledge -- a program of the Social Good Foundation, a charitable organization -- raises funds to accelerate cancer research, further education and save lives. In the winter of 2010, two Internet professionals whose lives were severely affected by cancer collaborated on a simple concept that could leverage their passion for social innovation, along with the resources of internet and coffee industries to fight the biggest disease in the world.
Co-founders include: Aspen Decker, CEO, whose mother has been fighting cancer for 15 years; and Marcos Arce, CTO. With nothing but coffee and ambition for fuel, the two began their mission to create the world's first online coffee 'buzz' initiative using social media to rally cause supporters for making cancer history together.
CoffeeWeek is currently scheduled for September, 5th-11th, 2011 anyone can buy a coffee, tea or water product, or donate the value of those drinks to the cause at any coffee partner location nationwide. The proceeds from drink purchases will vary by each coffee partner's commitment, however, 100% of all donations will go directly to fighting cancer.