Users have selected Starbucks as one of their preferred coffee brands to drink during CoffeeWeek on more than 280,000 of the total cups, creating an impressive $700,000 in coffee purchasing power at a national average cost of $2.50 per cup.
"We estimate brand favorites will continue building followers," says Aspen Decker, CEO of the Social Good Foundation, "as we recently launched our following capability for users." When asked about Starbucks involvement, Decker replied, "We have invited Starbucks, as well as other brands to join us for CoffeeWeek and look forward to their participation in making history." "For now, we are focused on continuing to build our online and offline coffeebuzz to generate awareness, while coordinating CoffeeWeek events."
Centered around coffee, and fighting cancer... the CoffeePledge Network includes many familiar social network features, such as posting updates, newsfeed, inviting friends, following other users, as well as uploading videos and photos. It also includes a Coffee "Buzz" point system, where users can compete against each other on the "Buzz" leaderboard. There are badges to unlock and specific actions users need to do in order to unlock them. Users are also able to post to Twitter and Facebook from their profile and earn "buzz" points. Uploading Videos and Photos also earn users "buzz" points.
"The idea was not to be a stand-alone social network for users at all" says Decker, "it's to leverage all available tools and platforms of existing popular social networks and have users manage their coffee "buzz" progress from a single interface." "Users can collaborate, compete against each other, and help raise awareness about a great cause at the same time. It's simple and fun. Who said fighting cancer had to be depressing."
Learn more about the CoffeePledge and join one of the most innovative campaigns in history: http://www.coffeepledge.org
About the CoffeePledge Initiative:
CoffeePledge -- a program of the Social Good Foundation, a charitable organization -- raises funds to accelerate cancer research, further education and save lives. In the winter of 2010, two Internet professionals whose lives were severely affected by cancer collaborated on a simple concept that could leverage their passion for social innovation, along with the resources of internet and coffee industries to fight the biggest disease in the world.
Co-founders include: Aspen Decker, CEO, whose mother has been fighting cancer for 15 years; and Marcos Arce, CTO. With nothing but coffee and ambition for fuel, the two began their mission to create the world's first online coffee 'buzz' initiative using social media to rally cause supporters for making cancer history together.
CoffeeWeek is currently scheduled for September, 5th-11th, 2011 anyone can buy a coffee, tea or water product, or donate the value of those drinks to the cause at any coffee partner location nationwide. The proceeds from drink purchases will vary by each coffee partner's commitment, however, 100% of all donations will go directly to fighting cancer.